Shopify Product Configurator Video Tutorial

Video Tutorial : Creating a Shopify Product Configurator

Marnie Kunz

April 23rd, 2024

4 min read time

The demand for Shopify product configurators continues to grow, with more and more consumers wanting the ability to personalize their products. According to Deloitte researchers, the majority of shoppers are interested in purchasing customized products or services. Delivering customized products to your target customers is not always easy, however. Tech Youtuber Jan Frey demonstrates how you can seamlessly integrate a Shopify product configurator into your Shopify store. In his latest video, Jan shows how to use Kickflip to offer unlimited customization options and highlights how to modify and tweak products to offer personalization to your shoppers.

About Jan Frey's

So, “Who is Jan Frey?”, you may be wondering. Jan Frey is a renowned tech YouTuber who specializes in Shopify coding. Through his YouTube channel, Jan serves the e-commerce community by offering comprehensive guides and coding tutorials for Shopify.

Jan has worked directly as a developer at one of the top ecommerce agencies in Germany and also has a wealth of freelance experience. He also founded, where his team and himself teach people how to code and help them land their first developer job or become freelance developers.


Over the past few years, Jan created a couple of Shopify coding tutorials explaining how to set up personalized products in Shopify. These videos explained how to code a very basic Shopify product configurator. 

Building a Product Configurator in Shopify

In his latest video, Jan demonstrates how to integrate Kickflip's Shopify app to your Shopify store and create a top of the line product configurator. Jan starts the video by explaining the limitations of his previous Shopify tutorials and introduces Kickflip as a solution to create advanced custom product builders. Kickflip allows you to create complex product configurators with features like dynamic coloring, custom text inputs, image uploads, live product preview, conditional logic, and custom pricing rules.

After introducing Kickflip, Jan goes through the process of creating a custom hockey jersey using Kickflip. Jan walks through each of these steps in the video, demonstrating how Kickflip works:

  • Creating the product. Jan uses a custom hockey jersey to show how to create a new custom product with Kickflip. 

  • Uploading product images. Jan uploads jersey images. His video shows how to fine-tune your customizer to offer different product configurations such as colors, collar types, sleeve lengths, etc.

  • Creating questions (e.g., body color, sleeve color) and associating them with the corresponding image elements in the product model. Jan shows how Kickflip allows you to bulk import answers to save time.

  • Implementing custom logic using rules. In the video tutorial, Jan demonstrates how to enable specific options, like laced collars, exclusively for certain colors while restricting them for other colors.

  • Adding custom user input options such as image uploads (for uploading logos, for instance) and text inputs (e.g., player name, number). Jan shows how you can enable your customers to upload their own image files to create custom designs.

  • Connecting the Shopify store and publishing the product from Kickflip to your Shopify store. In the video, Jan demonstrates how to publish a custom product to your Shopify store using Kickflip.

  • Setting up custom pricing. Jan shows how to set up pricing, including base price, bulk pricing, and custom pricing rules, as well as charging extra for premium features like laces. 

  • Adjusting the design of the configurator. Jan shows how to use the Kickflip theme editor to customize the Shopify product configurator. Kickflip users can change button colors, fonts, and many other visual options. 

Jan’s video shows how merchants can use Kickflip’s Shopify product configurator to offer an interactive, intuitive shopping experience for customers seeking personalized products. Whether you have a sportswear company or sell custom furniture, Kickflip can elevate your customers’ experience and boost your conversion rates. 

Benefits of Using Kickflip's Customizer

Kickflip can be a game-changer for Shopify stores that offer custom products. Kickflip offers a Shopify product configurator that allows ecommerce stores to offer unlimited customization options and enhance the user experience. The intuitive platform is the preferred solution for Shopify stores that require a product customizer, with features like conditional logic and unlimited customization options. Kickflip enables you to create sophisticated, customizable products easily without the restraints of less advanced platforms, making it the ultimate tool for product customization.

Moreover, Kickflip’s pay-as-you-grow pricing model allows you to scale your business without high upfront costs. Fair, transparent pricing makes Kickflip a top choice for custom product businesses. 

Here are some of the benefits of creating Shopify customizable products with Kickflip:

  • Endless Customization Options. Kickflip allows online stores to offer a wide range of customization possibilities. From color pickers and text boxes to image uploads and even product component selection, you can design a truly personalized experience for your customers.

  • Remarkably Visualize Creations. Kickflip’s real-time product preview lets customers see exactly how their choices translate into the final product. This builds trust and encourages experimentation, leading to a better shopping experience.

  • Pay as You Grow. Kickflip makes scaling an ecommerce shop affordable and simple. Unlike some apps with fixed fees, Kickflip uses a pricing model that scales with your business. You only pay a percentage of your sales generated through customizations, making it an attractive option for both startups and established stores.

  • User-Friendly Interface. Kickflip features a user-friendly interface that makes it easy for you to set up intricate customization options. Even novices can use the clear language instructions in Kickflip to create customization rules and options. No coding knowledge is required, so you can focus on creating amazing products and marketing your store.

  • Seamless Shopify Integration. Kickflip integrates flawlessly with Shopify, ensuring a smooth workflow.

  • Enhanced Inventory Management. Kickflip simplifies inventory management for customizable products. By creating variations based on customization options, ecommerce shops can track stock levels for each unique combination. Kickflip’s inventory management reduces the risk of overselling and ensures a smooth order fulfillment process.

  • Improved Customer Engagement. The ability to personalize products creates a better customer experience. Consumers feel more invested in the buying process and are more likely to be satisfied with their purchase. They are more likely to share their creations on social media and recommend your products to family and friends.

  • Increased Sales. Offering customized products can lead to higher order values. Customers are often willing to pay a premium for products they can personalize to their tastes. Kickflip also enables shops to implement dynamic pricing rules, so the price automatically adjusts based on the customization choices. This allows you to charge higher prices for premium features. According to research by McKinsey & Company, personalization often drives a 10 to 15 percent revenue lift.

  • Reduced Returns and Increased Order Values. Customers are less likely to return a product that they customized. Additionally, the ability to personalize often leads to higher order values. Kickflip’s adaptable pricing features allow businesses to charge more based on different feature selections. 

  • High-Quality Print-Ready Files. Kickflip offers print-ready files that showcase your custom products with engaging images. Your customers can see accurate, high-quality images of their personalized products that encourage more sales and an excellent customer experience. 

  • Increased Customer Satisfaction and Brand Loyalty. When customers can create products that perfectly suit their needs, they’re more likely to be satisfied with their purchase. This satisfaction translates to increased customer loyalty and repeat business.

Achieving Success with a Shopify Product Configurator

Offering customizable products can elevate your ecommerce brand, improve customer satisfaction, and increase sales. In today’s saturated e-commerce landscape, offering customizable products is no longer a niche strategy, but a powerful tool for differentiation and growth. Kickflip empowers ecommerce businesses to offer unlimited product personalization options to their customers, including monograms. Customized products can help grow your business.


Ecommerce competition is fierce, with many stores offering similar products. Customization allows businesses to create a unique selling proposition that stands out from the crowd. Instead of just another online t-shirt store, customization allows you to become a platform where customers can design their dream t-shirts.

Kickflip offers a user-friendly interface to sell customizable products to your customers. With advanced customization features and an intuitive platform, Kickflip is a popular choice for ecommerce stores that sell personalized products. 

For more information and a demonstration of Kickflip in action, check out Jan Frey’s video tutorial on building a Shopify product configurator with Kickflip. Jan showcases Kickflip’s capabilities, highlighting ways to offer personalized features and options and apply conditional logic to your store. Kickflip offers fair, pay-as-you-grow pricing that allows you to build and scale your business without high fees or membership costs. 

How to create customizable products in Shopify without an app?

You can create a basic product customizer in Shopify without an app by using metafields, liquid code, and JavaScript. However, for a full-featured product customizer that provides a seamless experience, using an app like Kickflip is recommended. It offers advanced features, easy setup, and excellent support.

Ready to harness the power of Kickflip to boost your sales with personalization?

Sign up for a free Kickflip trial today and see how it can transform your business. A free trial allows you to experience the benefits of Kickflip before committing. Sign up for Kickflip and take your Shopify business to higher levels.