woocommerce product configurator

Woocommerce Product Configurator - The Ultimate guide


Ophélie Jeanne

Product customization

July 6th, 2023

8 min read time

Looking to learn more about the power of Woocommerce product configurators and how to leverage them for maximum benefits? You've come to the right place! In this blog article, we'll look at the importance of customizing products, explore the best practices, and discover the best Woocommerce product configurators to boost your online store's performance. Let’s dive in!

What is Woocommerce?

Wooommerce is an ecommerce platform built on top of the widely popular website builder WordPress. Whether you're an existing WordPress user or new to the platform, Woocommerce is a popular choice for small and medium businesses due to its user-friendly, cost-effective and open-source ecommerce solution. . Woocommerce allows the sale of both tangible and digital products, inventory management, payment processing, shipping and much more. With its comprehensive plugin ecosystem, Woocommerce facilitates seamless integration with a wide array of extensions, making it a popular choice, particularly for businesses that already use WordPress for their website.

Embracing product customization: how it can improve your ecommerce business

The world is gravitating towards product customization. After an era leaning towards standardization, numerous industries, including fashion, automotive or technology, are increasingly adopting product personalization and customization. The emergence of ecommerce platforms, social media, and new technologies has accelerated this shift, empowering businesses to cater to diverse customer preferences. Consequently, companies providing custom products gain a competitive advantage in the market by cultivating strong connections with their customers, strengthening brand loyalty, and improving overall satisfaction. Ultimately, this global transition towards customization signifies a more extensive cultural movement that emphasizes individuality, self-expression, and personalization in daily life.

For a company, offering customizable products is a long-term strategy designed to meet the growing demand for these products. Indeed, the global custom manufacturing market was valued at $858.8 billion in 2021, and is projected to reach $1,350.2 billion by 2031, registering a compound annual growth rate of 4.6% from 2022 to 2031. Based on these statistics, it’s evident that the product customization trend is here to stay, making it a great moment for ecommerce businesses to capitalize on this movement and maximize their potential. Product customization can help you maximize your revenues, improve customer experience and satisfaction, and give you a competitive edge over your competitors.

Boosting sales 

Providing personalized products to your customers can significantly enhance your business growth and sales. When customers perceive a higher value in customized items that reflect their individuality, they are more likely to pay a premium for them. Furthermore, customers are often inclined to include personalized add-ons to their unique products, further boosting your sales. Overall, offering custom products can play a crucial role in increasing your revenue.

Enhanced customer experience and satisfaction 

Customized products contribute greatly to consumer satisfaction, as companies make it a priority to enhance the customer experience by catering to the unique needs and preferences of each individual. This sense of ownership and involvement in the creation process strengthens the relationship between the brand and the customer, leading to a more memorable and positive buying experience. 

Competitive advantage 

Offering customized products enables companies to stand out from their competitors in a saturated market and respond to the unique needs of consumers. By adopting this strategy, you can enhance your relationships with your customers, resulting in a considerable strengthening of your competitive position in the marketplace. Additionally, personalized offerings foster brand loyalty, as consumers feel valued and understood by the company. This approach also encourages customers to spread positive word-of-mouth about the brand, attracting new clientele and further solidifying the company's reputation. 

Woocommerce product configurator’s best practices

It is crucial to provide your customers with a user-friendly interface that is enjoyable to engage with, ensuring an optimal shopping experience for them.

  • Ease of use: Customers should be able to effortlessly navigate the customization options without feeling overwhelmed by the interface. Strive to streamline the buyer's journey, ultimately leading to a successful transaction.

  • Visualization: Provide your customers with a visual tool that displays their customized products in real time. A high-quality live preview allows them to envision the final appearance of their personalized item.

  • Dynamic pricing: Incorporating a dynamic pricing feature enables customers to see real-time price updates, eliminating any confusion about costs. Shoppers want to understand how their choices impact the final price and make well-informed decisions when purchasing a product.

  • Mobile-friendliness: With a significant part of your customer base likely shopping on mobile devices, it is essential to ensure a seamless and high-quality user experience across all platforms.

Since it's easy to get tangled up between product add-ons and product options, let's take a look at them!

What are product options on Woocommerce?

Product options on Woocommerce: It refers to the various configurations of a product that customers can choose from when making a purchase such as size, color or material. For example, a customer can have the option to choose between small, medium or large sizes or to select from different colors when buying a t-shirt. 

Product variations: you can offer your customers the option of choosing their preferences using product variation. For example, this Woocommerce feature allows your customers to easily select their preferences in terms of size, color and materials. 

While WooCommerce comes with facilities for setting up product options, the scope for customization can be somewhat restrictive, particularly when it comes to tailoring individual products. Indeed, the platform's built-in features tend to provide more flexibility for overall website store customization, rather than specific product personalization. To overcome this challenge, a good solution is  to install an extension that can expand the available options and enhance the overall functionality of your online store.

What are product add-ons on Woocommerce?

Product add-ons refers to all the additional features such as complementary products or gift wrapping that can be purchased alongside the main product to enhance it. These add-ons typically require a separate plugin, to be installed and activated in your Woocommerce store.

It is possible to develop product add-ons for your Woocommerce ecommerce store without relying on plugins; however, be prepared to invest time and effort, as this approach demands coding expertise. For a more straightforward and time-efficient solution, installing an extension probably is the most cost-effective and time-efficient option.

Best Woocommerce product configurators

Before choosing a product configurator extension for Woocommerce, it's essential to consider your store's specific requirements and desired customization options. Some extensions may offer more specialized features or better compatibility with your store's theme and other extensions. We always recommend to test an extension thoroughly before implementing it on your live site to ensure a smooth integration.

1. Kickflip 

With Kickflip’s product customizer Woocommerce extension, it is very easy to offer customized products to your customers. If you're looking for the best value for money, Kickflip is probably the most complete option. Kickflip’s powerful interface allows you to create professional product customization experiences for your customers without any coding. It’s packed  with a variety of options when it comes to personalizing your products: 

  • Text features: adding text, text effects…

  • Upload imagesPrint-ready files

  • Dynamic pricing 

  • Live coloring

  • Conditional logic

  • Theme editor 

  • Mobile-friendly and responsive

  • Multi-components products 

  • Live preview

  • Customer support: live chat, email, phone.

  • Inventory management

  • Bulk ordering (coming soon!)

2. YITH Woocommerce Product Add-Ons and Extra Options

You can use this extension to generate product options that enable your customers to personalize their desired products. Nonetheless, it appears that this plugin lacks a ready-to-print feature, which could be important if your business involves printing customized products.

  • Upload images and files 

  • Text fields 

  • Date pickers 

  • Color swatch 

  • Dropdowns, radio buttons, checkboxes 

  • Dependency rules 

3. WP Configurator Pro

WP Configurator Pro offers an extensive array of features beneficial for product customization; however, if mobile users represent a significant portion of your customer base, it may be worth considering an alternative..

  • Upload images and texts

  • Texture changes or components

  • Request a quote form

  • Multiple options selection 

  • Unlimited configurations and layers

4. Woocommerce Product Add-Ons 

Develop product add-ons that provide your customers with a variety of choices to personalize their purchases.

  • Image-based selections 

  • Flat fees

  • Percentage fees 

  • Text input 

  • Dropdown 

  • Checkboxes 

  • Custom price

5. Extra Custom Product Options for Woocommerce by Plugify

This extension enables you to create product options and add-ons, to let your customers customize products according to their preferences.

  • Add multiple options to product pages

  • Add color and text swatches

  • Show or hide any fields based on user input using conditional logic

  • Sort the order of created options for selectbox, radio button, color & text swatch field

  • Customize product options such as color, text, text weight etc.

  • Create multiple rules for product options

  • Rules management from the back office

How to create a Woocommerce product configurator with Kickflip?

Kickflip's seamless integration with Woocommerce brings a world of customization possibilities to your online store, enabling you to offer unique and tailored shopping experiences to your customers. 

Integrating Kickflip to your Woocommerce store is super easy, in just a few clicks you are ready to create your first custom product. 

Step 1: Start your free trial 

Start your free trial and install the Kickflip app to your Woocommerce store to discover our powerful and visual app.

Start your free trial

Step 2: Create your custom product 

Easily create your custom product with Kickflip’s product builder.. Whether you sell sporting goods or coffee mugs, whether you have 5 or 200 product options, we’ve got your back with a completely visual user interface that’s easy to learn and use.

Take a look at this quick video to get a better understanding of the kind of experience you can create with Kickflip.

Step 3: Design your product configurator theme

Take advantage of the beautifully designed themes available on Kickflip and custom every aspects to make it match your brand perfectly, thereby ensuring a strong and cohesive brand entity.

Step 4 : Set your custom product’s price and start making sales! 

Establish your pricing for custom products using our dynamic pricing feature, which allows your customers to visualize any price variations as they include any add-ons. 

How to promote your custom products on social media? 

A successful marketing strategy for custom products involves identifying your target audience and understanding their unique needs and preferences. By focusing on personalization, you can create a strong emotional connection with your customers, encouraging loyalty and repeat business. Utilizing various channels such as social media, email campaigns, and influencers, you can showcase the wide range of customizable options available to potential buyers.

Social media platforms have emerged as essential components of modern marketing strategies, as your future consumers are undoubtedly to be found there. By leveraging social media, you can display the complete spectrum of your offerings, enticing users to visit your website and make purchases. Embrace the opportunity to highlight your products and maintain an active presence on social media platforms to enhance your brand and visibility. Specifically, employing targeted hashtags can help you reach niche consumers who may be interested in customized products.

Influencer marketing is another interesting marketing strategy to consider. By leveraging this approach, you can establish partnerships with influencers who will showcase your customized products to their followers. This exposure not only provides an external perspective on your products but also enhances your brand's credibility and trustworthiness.

Wondering how to find these influencers who'll highlight your products? Consider using Upfluence, a tool that seamlessly integrates with your Woocommerce store, enabling you to discover influencers whose branding complements yours. Additionally, you can explore social media platforms using relevant hashtags to find potential influencers. Once you've identified them, the next step is simply reaching out and proposing a business collaboration!


Don't wait another moment to integrate custom products into your Woocommerce store and explore the world of personalization! By offering unique, tailor-made products, you'll set your ecommerce apart from the competition!