WooCommerce Product Configurators: Top 5 Apps to Look Into


Renaud Teasdale

Product customization

April 7th, 2022

7 min read time

In this guide, we'll take a look at the best WooCommerce product configurator apps available today.

If you're running a WooCommerce store and you want to sell custom products, then you'll want to make sure you're using a great product configurator app, allowing your customers to create unique products that fit their needs and ultimately increase your sales.

We'll see how to evaluate which app will be the best for your business, and look at some of the features offered by each of them.

So without further ado, let's get started.

The best product configurators for WooCommerce in 2022

There is no one-size-fits-all answer when it comes to the best product configurator software. The best product configurator for your business depends on your unique business model and growth plan. However, here is an overview of some of the best product configurators for 2022, to help you get started in your evaluation process:

1. Kickflip

Best for easy, full-featured product configurator building 

imageIf you're looking to create a high-quality experience, Kickflip is most probably the best SaaS (Software as a Service) platform to sell custom products online. Our easy-to-use, yet very powerful interface, allows you to build professional customization experiences without having to write a single line of code. Simply drag-and-drop elements around! You'll be able to get your product configurator up and running quickly, with a minimal learning curve.

You have a variety of options when it comes to styling your product configurator. You can completely customize our themes to match your company's style. Kickflip is also mobile compatible, so your customers can purchase your products on the go. It's a multi-language and multi-currency solution allowing you to serve a global market.

imageKickflip is the ideal solution for businesses that are looking for a fully hosted, cloud-based solution. We use AWS to ensure maximum performance and stability. We also offer unlimited bandwidth and online storage, so you don’t need to pay more as you get more traffic and grow your business. All software updates are free and automatic, freeing up your team for other projects.

Kickflip has all the features you will need to create an exceptionally great product configurator with a high conversion rate. And if you need help, we provide email, phone, and live chat support.

You can connect Kickflip with your WooCommerce store in just a few clicks. And if you ever need to migrate out of WooCommerce, Kickflip is also compatible with Shopify and Prestashop and can be integrated with any ecommerce platform. So you won't lose your work if you ever need to make a platform change.

To summarize, Kickflip is a powerful, yet easy-to-use SaaS platform empowering you to create top-of-the-line product configurators with little technical know-how. If you're looking for a robust product configurator solution for WooCommerce, Kickflip is an excellent choice.


  • Easy-to-use interface — no coding skills required

  • Mobile compatible, very polished customizer UI

  • Fully customizable themes to match your branding

  • Multi-language and multi-currency solution

  • Built with the latest and most robust technologies

  • Advanced inventory management for custom products


  • No 3D/AR product visualization

Price: $0 per month + 2.19% transaction fee per successful sale. Enterprise plans without transaction fees are also available.

Free trial length: 14 days.

Customer support options: Live chat, email, phone.

Capterra rating: 4.4/5 (17)

2. WP Configurator

Best for sellers looking for a low-cost solution

imageWP Configurator has some interesting features like unlimited product views and the ability to connect to a quote form. However, there are some disadvantages to consider before using it. One such disadvantage is that the mobile version is not very user-friendly. The way it's designed makes you scroll up and down a lot when designing your product. Another downside is that there is no live chat support available which can be inconvenient if you need immediate assistance while building your customizer. Overall, while WP Configurator may have some drawbacks, it is still a good tool for configuring products, especially if you are on a tight budget.


  • Unlimited product views

  • Can connect to a quote form

  • Create sub-levels on your configurable products


  • Mobile version is not user-friendly

  • No live chat support

Price: 49€ per year for 1 site, 99€ per year for 3 sites, 199€ per year for 100 sites

Free trial length: No trial.

Customer support options: Email.

Capterra rating: N/A.

3. Visual Products Configurator for WooCommerce

Best for small businesses

imageVisual Products Configurator for WooCommerce allows you to create custom forms made of text fields, dropdowns, text areas, and radio buttons. It also renders a dynamic preview of the custom product built by the customer. You can work with their team to have them set up your configurator for you and when there is a missing feature, they can develop it for additional fees.


  • Highly customizable

  • Handles colors, shapes, and shadows

  • Quotes are stored in the shop admin area for easy processing


  • Additional cost and time might be required for custom development

  • Custom-built features are not available in the standard version of the plugin

Price: $69 per year or $299 one-time fee. Additional fees for add-ons such as Custom Text, Upload Image, and Multiple Views.

Free trial length: No trial.

Customer support options: Live chat.

Capterra rating: N/A.

4. Iconic WooCommerce Product Configurator

Best for individual sellers

imageIconic WooCommerce Product Configurator is a very simple extension that works with transparent PNG image layers. It has limited features and is really only meant for very simple use cases. Although the purchasing experience may be a little basic, it is still functional. If you are looking for a quick and easy way to sell custom products, this extension is worth checking out.


  • Works with transparent png image layers

  • Simple plugin


  • Limited features

  • Basic customization user interface

Price: $79 per year for 1 site, $159 per year for 3 sites, $499 per year for 30 sites

Free trial length: No trial.

Customer support options: Email.

Capterra rating: N/A.

5. Composite Products by WooCommerce

Best for stores that don't need a visual experience

imageIf you're looking for a simple and cheap way to create custom products, Composite Products by WooCommerce is a decent solution. It lets you take advantage of your existing products to create composite items. You'll be able to set extra prices for different options and manage your inventory. However, there is a significant limitation: it doesn't have product visualization. That means your customers can't see what they're purchasing. If product visualization is not be something you care about, Composite Products by WooCommerce might be worth exploring.


  • Support for conditional logic

  • Lets you utilize existing products

  • Inventory management


  • No product visualization

  • Very basic customization experience

Price: $99 per year

Free trial length: No trial.

Customer support options: Email.

Capterra rating: N/A.

What makes a great product configurator?

A great product configurator needs to be user-friendly, visually appealing, and easy to navigate. It should allow users to quickly and easily customize the product they're looking for, and provide all the necessary information about this product. The configurator should also be fully integrated with your ecommerce platform, so that it provides a seamless experience for customers.

In our opinion, a great product configurator should have the following features:

  • User-friendly interface: The configurator should be easy to use, with a clear and intuitive interface.

  • Visual appeal: The configurator should be visually appealing, so that users enjoy using it.

  • Easy navigation: The configurator should be easy to navigate, so that users can quickly find the product they're looking for.

  • Customization options: The configurator should allow users to customize the product they're looking for, so that they can get exactly what they want.

  • Easy-to-use content management system: The configurator should have an easy-to-use content management system, so that you can easily add, remove, or edit products.

  • Fully integrated with ecommerce platform: The configurator should be fully integrated with your ecommerce platform, so that customers can purchase products directly from the configurator.

If you're looking for a great product configurator for your WooCommerce online store, you should try Kickflip. It has all of the features listed above, and more. Plus, our pricing scales with your business allowing you to get started at 0$ per month and 2.19% transaction fee on sales. You essentially pay nothing while you are setting things up and then only pay when you start generating revenues.


Choosing the best product configurator plugin for WooCommerce really depends on your specific needs and budget. If you are thinking long-term about the future of your business, it might be worth investing in a platform that will grow with you. Some solutions are more expensive than others. However, the extra cost may be worth it if the platform offers everything you need to run your business successfully.

In the end, you should be looking for a platform that will let you serve your customers the best customization experience possible. The best platforms make product customization easy and enjoyable.

Hundreds of businesses are using Kickflip to build exceptional product configurators. Our user-friendly, drag-and-drop interface makes it easy to get started, and our team will help you every step of the way to make sure you succeed with product customization.

Ready to get started? Start your free 14-day trial of Kickflip — no credit card required.

Free illustration by Streamline