What is a configurable product?
First things first, let's talk about configurable products. Configurable products are ideal for products with diverse characteristics such as color, material or components. They allow customers to select the desired combination before making their purchase. For example, a consumer can choose the color or design of a pair of shoes from the preset colors or designs available.
What's the deal with configurable products?
Configurable products bring a multitude of benefits, both to the sellers and the buyers. To begin with, they offer a high degree of personalization, allowing customers to select products that perfectly meet their preferences. This level of customization not only enhances the shopping experience but also increases the perceived value of the product.
Secondly, configurable products are often manufactured on-demand. Rather than pre-manufacturing and storing a variety of product configurations, businesses can wait until a specific order is placed to manufacture the product to the customer's specifications. This reduces the risk of unsold inventory and the costs associated with storage and potential obsolescence. Moreover, on-demand manufacturing can lead to a more sustainable business operation as it minimizes waste production, aligning with the growing trend of eco-conscious consumerism.
Lastly, configurable products foster customer engagement. By allowing customers to interact and customize the product, they become more invested in the purchase. This increased engagement can lead to higher conversion rates.
How to create a Magento 2 configurable product?
Magento 2, the leading ecommerce platform owned by Adobe, has a system for managing simple product options. Here’s how to create a configurable product in Magento 2:
Log in to your Magento 2 Admin Panel.
Navigate to Catalog > Products.
Click Add Product > Configurable Product.
Under Configurations, click on ‘Create Configurations’.
If you need to create a new attribute (i.e. Colors), click on ‘Create New Attribute’ and complete the attribute properties.
Under ‘manage options’, enter your attribute values (i.e. Blue, Red, White).
Click on ‘Save Attribute’.
Select your attributes and hit ‘Next’.
Select your attribute values and hit ‘Next’.
Select ‘Apply unique images by attribute to each SKU’ if you want to have a different image for each attribute.
Upload the image for each attribute.
You can set a price for each attribute by selecting “Apply unique prices by attribute to each SKU’.
Click ‘Generate Products’
Upload a general image for your configurable product under ‘Images and Videos’.
These steps allow you to create a very basic configurable product. If you want to offer a top-level product configuration experience, like the greatest brands out there, think Nike, M&M's or Gucci, you'll need to elevate your game. That's where Kickflip comes in.
Kickflip - your Magento 2 configurable product superpower
Kickflip is a game-changing solution that takes the management of Magento 2 configurable products to the next level. With Kickflip, you can manage all your product options in one place. Kickflip brings everything together in a user-friendly interface that even your grandma could navigate! But easy to use doesn't mean sacrificing power - Kickflip also offers advanced features like dynamic pricing, inventory management (coming soon!) and logic rules.
When it comes to product customization, the possibilities are endless, and with the help of Kickflip you can give your customers an awesome experience. Whether you're selling furniture and you want to give customers the ability to choose from hundreds of fabrics and colors, or you're selling custom computers with a ton of add-ons, Kickflip is here to save the day. It comes with all the features you need to create a top of the line product configurator, whatever you're selling.
Ready to create an awesome Magento 2 configurable product? Start your Kickflip free trial today! With a few clicks you'll be able to start creating your own custom product experience and watch the results pour in.
Need some help getting started? Our amazing customer success team is here to assist every step of the way. Don't worry - we've got your back. Our help center is also packed with articles, videos and tutorials to help you get the most out of Kickflip.
Why choose Kickflip?
But why should you choose Kickflip over other solutions? Well, it's simple. Kickflip is designed with you, the user, in mind. It's all about making your life easier and your store more efficient.
Elegance: Kickflip’s product configurators are visually stunning and downright enjoyable. The smooth animations, crisp graphics, and user-friendly design all add up to an online shopping experience that your customers will love.
Simplicity: Manage all your configurable products in one place with the most user-friendly interface on the market.
Flexibility: With Kickflip, you can fully customize the appearance of your product configurator to perfectly match your brand.
Reliability: Kickflip is hosted in the cloud, comes with unlimited bandwidth and has an overall uptime that speaks for itself.
Affordability: Kickflip's unique pay-as-you-grow model allows you to keep your costs super low as you get started and scale up as your sales grow.
Expert tips to succeed with Kickflip
Check out these expert tips to skyrocket your success and create the perfect Magento 2 configurable product.
Play around with our demos : Spend some time exploring all the features that Kickflip has to offer by exploring our demos. Your free trial gives you access to dozens of product configurator demos, including an electric guitar, a sophisticated watch, sneakers, baseball glove, and more.
Ask for help: Don't be shy about reaching out to our customer success team over live chat or one of our webinars. We’re here to help you succeed!
Keep it simple: Don't try to overwhelm your customers with too many product options. Keep it simple and make sure that you are offering only the essential product configurations.
Test, test, test: Test different versions of your product configurator and see what works best for your business.
So there you have it. Magento 2 configurable products don't have to be a headache. With Kickflip, you can streamline your processes, save time, and focus on what really matters - growing your business.
Ready to take your Magento 2 store to the next level? Start your Kickflip free trial today. We can't wait to see what you come up with. Happy customizing!