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Bringing configuration to the next wave of ecommerce entrepreneurs
Wix powers millions of ecommerce stores around the world, especially those run by passionate, creative, and resourceful entrepreneurs. Until now, many of these businesses faced a real trade-off: either stick with static products, or invest heavily in bespoke custom development. That barrier ends today.
With Kickflip now available to Wix users, smaller brands gain access to the same powerful, real-time product configurator that helps larger companies increase average order value, improve customer experience, and boost conversion rates.
Whether you’re customizing dog collars, surfboards, or sneakers, you can now offer a premium, seamless design experience — directly inside your Wix store.
The long game: scalable for startups, powerful for enterprises
This integration isn’t just about supporting small businesses, it’s about meeting all brands where they are, and helping them scale. Kickflip’s configurator grows with you. From your first product launch to managing hundreds of variants with complex logic and pricing rules, we’re here to help you scale smart.
We’ve already seen growth-minded brands turn to Kickflip when manual processes couldn’t keep up. Now, Wix users have a powerful new way to grow without being held back by tech limitations.
Why this matters
Product customization is no longer a luxury, it’s a necessity. And yet, too many businesses are still stuck with outdated tools, confusing forms, or back-and-forth emails to fulfill personalized orders.
We’re changing that. One integration at a time.
This launch brings us closer to a world where any business, on any platform, can offer a truly premium customization experience — one that’s fast, branded, visual, and delightful.
To all the founders, ambitious side-hustlers, and scaling stores out there: we see you. We built this for you. And we can’t wait to see what you create.
Let’s build the future of ecommerce—together.