Product configurator for Wix
Visual & interactive customization, built into your Wix Store
Wix Stores' native product options work for simple size/color picks, but they cap out fast and never show customers a live preview. Kickflip is a visual product configurator for Wix: customers see their product update in real time as they choose colors, materials, text, or engraving, with pricing that adjusts as they go. No developer, no Velo code, install it and drop it into your Wix Editor.
Real-time visual preview
As customers customize, the product image updates instantly, price included. They see exactly what their choice looks like before adding to cart, something Wix's default option pickers can't do.
No code, no developper
Add Kickflip to your site through the Wix App Market and easily place it on your product page. No Velo, no custom code, no developer needed.
Synced with your Wix store
Products and orders stay in sync with your Wix store. Every configuration a customer builds becomes a real order in your existing Wix dashboard.
What is a Wix product configurator?
Wix Stores lets you set up basic product options, dropdowns or swatches for things like size and color, but the options are limited in number, there's no live visual preview, and there's no way to stop customers from picking combinations that don't actually exist.
A Wix product configurator replaces that with a rules-based, visual builder: customers see the product update as they customize, invalid combinations get blocked automatically, and pricing recalculates on the fly, all without you manually setting up every combination as a separate product variant.
Wix product customizer vs. configurator vs. native options
Wix Stores native options (built-in): Fine for a simple dropdown, like picking a size or color. No live preview, and the number of options and combinations you can offer is capped.
Wix product customizer apps: Apps from the Wix App Market that add basic personalization, like a text field or an image upload. Useful for light customization, but usually without real-time visual feedback or logic between fields.
A full product configurator: Adds a real-time visual preview, conditional logic that blocks combinations you can't fulfill, and dynamic pricing, so what the customer sees matches exactly what they'll receive.
How a Wix product configurator works
A web-based product configurator works by guiding customers through a step-by-step customization process directly on your website.
1
Choose a custom product
Customers land on your Wix custom product page, selecting colors, materials, components, or personalized text while a live preview updates instantly.
2
Customize live
Configuration logic runs in the background, blocking combinations that aren't possible, adjusting price in real time, and preparing a complete, ready-to-produce spec.
3
Add to cart
The finished configuration adds to the Wix cart like any product, with the full customization attached, no separate system to check before fulfilling.
Top product configurator features for Wix stores
Everything you need in a product configuration tool.
Kickflip combines powerful configuration logic with a seamless user experience, so you can build, manage, and scale complex product configurations without friction.
Unlimited option combinations
Go past the cap on Wix's native product options. Offer unlimited colors, materials, and components without creating a separate variant for each one.
Real-time product preview & pricing
The product image and price update live as customers configure, closing the gap Wix's default option pickers leave between "select an option" and "see what you get."
Flexible inputs & choices
Dropdowns, image uploads, font pickers, thumbnail galleries. Everything a Wix option picker can't do on its own.
Conditional logic
Stop customers from configuring combinations that don't exist. Rules adapt in real time as choices are made.
Fits your Wix Editor design
Style the configurator to match your site's look directly, no custom CSS.
Print ready files generation
Customer uploads and text automatically convert into high-resolution, production-ready files.
Why go beyond Wix's native product options?
If you're relying on Wix Stores' default option pickers, you've probably already hit one of these walls: too few option slots for what you actually sell, no way to stop a customer from ordering a combination you can't produce, or a product page that doesn't show what the finished item will look like.
A configurator fixes all three.
The result: fewer returns and support requests from mismatched orders, higher conversion because customers can actually see what they're customizing, and more room to upsell add-ons since the logic is already built to support them.
Installing Kickflip on Wix
Kickflip connects to Wix Stores through the Wix App Market. Once added, drop it into your product page from the Wix Editor, no Velo, no custom code, no developer.
No separate checkout to manage. Works inside the Wix Editor you already use. Orders stay synced with your existing Wix dashboard.
Setup takes only a few clicks.
Kickflip turns any product into
infinite revenue streams
in sales powered by Kickflip
$100M+
higher conversion rate
150%
higher profit margins
+50%
Kickflip merchants have driven $100M+ in custom product sales, converting 150% more customers and achieving up to 50% higher profit margins.
Explore our product configuration solutions
Discover how Kickflip helps businesses deliver premium product customization experiences.
Product configurator
Kickflip lets your customers customize products in real time with a visual, interactive product configurator built for ecommerce.
Product personalization software
Offer customers a simple way to personalize products with text, images, colors, and more with instant visual feedback.
Product personalizer
Offer shoppers an interactive way to create products that match exactly what they want.
Woocommerce product designer plugin
Offer an interactive product designer on WooCommerce so customers can create products before purchasing.
Wix product configurator FAQ
Wix's built-in options are limited in number and combinations, and show no live preview. A configurator supports unlimited combinations, blocks invalid ones automatically, and updates a visual preview and price in real time.
Thousands of brands.
Millions of carts filled with Kickflip.
Maarten Luyckx
Osaka World
The user-friendly interface of Kickflip, combined with excellent customer service, ensured that this project was brought to a successful and beautiful conclusion.
Shopify App Store
May 20, 2021
Marie-Laetitia Rossazza
My Dust Bag
It took me a long time to find the perfect customizer app, and I’m so happy to say that I finally did! Kickflip is truly the best app on the market. The front end and back end are excellent, and the team behind it is incredibly kind and helpful!
Shopify App Store
September 1, 2023
Brad Jurga
All-Star Sporting Goods
Kickflip made everything easy, from designing the builder all the way through launch. We’re designing truly custom equipment for elite baseball players and this platform allows us to have better engagement and excitement around our brand. We’re seeing an instant return.
Shopify App Store
June 16, 2025
Kasper Taylor
CodedInk
My experience with both the product and the support team has been fantastic. The user interface and user experience are excellent. The features are powerful, and the WooCommerce integration is seamless and easy to set up.
G2.com
June 16, 2025
Saber Naceur
Vinylacy
By far, and I truly mean it, the best customizer available on Shopify. It’s easy to understand and manage, offers options for all types of products, and works extremely well. On top of that, it looks beautiful and feels premium. Highly recommended.
Shopify App Store
December 17, 2022
Jesus Guillermo de León Pérez
Dismo
Kickflip is a fantastic tool. It’s super intuitive, easy to use, and packed with capabilities. You don’t have to be an expert or have experience with other products to get started. The support team is also great and very responsive.
Shopify App Store
July 10, 2024
Frieder Urban
Era of Arc
We were looking for an uncomplicated configurator that was quick and easy to set up, offered plenty of design options, and worked reliably with fast loading times. We tested many configurators on the market, and with Kickflip, we found exactly what we needed.
Shopify App Store
October 10, 2024
John Taggart
Jack Harry and Ollie
What a great addition to our business Kickflip has been. It’s been fantastic to offer our customers the ability to personalize their orders. The support has been excellent, and we especially love that the pricing is tied to our success as customers make purchases.
Shopify App Store
May 7, 2021
TJ Garske
The Net Return
Kickflip saves our team a ton of time by eliminating the need to create custom mockups for customers. Customers can build their product themselves and place an order instantly, without any back-and-forth.
G2.com
January 26, 2026
Amin Hasani
CURVD
After extensive research into product customizer tools, we chose Kickflip for many reasons. We don’t like complicating simple tasks for customers, and Kickflip helped us simplify the process and create a seamless customer experience.
Shopify App Store
July 29, 2025
