Product customization examples (by industry)

UNDONE lets customers design their own custom timepieces online by choosing details like the case, dial, hands, strap, and engravings. With an interactive configurator and real-time previews, UNDONE delivers made-to-order watches that feel personal, premium, and truly unique.

PROOF offers a customizable minimalist wallet that customers can personalize by uploading an image or adding custom text through an interactive builder. Made with premium materials and built for everyday carry, each wallet combines durability, RFID protection, and a design that’s uniquely personal.

Camille Enrico, from Paris, uses Kickflip’s product configurator to let customers explore and visualize every available option in real time. Shoppers can select pendant styles, colors, chain designs, sizes, and finishes in gold or silver.

Kayge Studio offers a signet customizer that lets customers tailor classic ring designs with stones and details for a timeless, personalized piece.

LUNA Sandals offers a custom sandal builder that lets customers design their own minimalist, adventure-ready footwear by selecting sole types, lace styles, and colors to match their personal taste and activity needs using Kickflip’s configurator.

First Manufacturing Company has been crafting custom motorcycle jackets since 2017. In 2020, they launched an interactive jacket builder powered by Kickflip, giving customers an easy way to bring their ideas to life. Now, riders can create a jacket that feels truly personal — built to match their style, values, and personality.

Crazy Sneak delivers an online custom sneaker experience where customers can personalize iconic models by selecting colors, materials, and distinctive design elements to create unique shoes that match their individual style.

Zora Designers elevates the online shopping experience with an interactive product builder that puts creativity in the customer’s hands. From sleeve length and fabric to skirt design and finishing details, shoppers can tailor every element to their style — creating a piece that feels personal, confident, and uniquely theirs.

The B45 custom glove builder lets baseball players design their own fielding, first-base, or catcher’s glove by picking things like series, leather, web style, size, colors, and personalized details — then previewing their creation before they buy.

Superare’s boxing glove configurator gives athletes full control to design their ideal pair. From selecting weight and size to choosing colors, finishes, and personalized details, every element can be tailored. Athletes can even add their own logo or custom text to create gloves that reflect their identity in the ring.

Omnitype is a U.S.-based brand that designs premium mechanical keyboards, keycaps, and desk accessories built for enthusiasts who care about quality and style. With customizable products like the Bauer series, Omnitype helps its customers create a setup that matches their preferences, with options to explore different colors, layouts, and components before purchasing.

Coley Home creates custom, made-to-order upholstered furniture crafted in North Carolina. With Kickflip powering its configurator, customers can choose from dozens of premium fabrics and design details to personalize beds and seating to fit their space and style.