Ecommerce

Your online store should feel like a 5-star hotel

Written by Renaud Teasdale
August 7th, 2026

5-star-hotel-views

Have you ever stayed at a five-star hotel?

I hadn’t, until I started my career at New Balance and began travelling across Asia to visit manufacturers.


What makes a five-star experience

People think five-star hotels are all about the incredible views, prime locations, beautiful architecture and perfectly designed rooms. And sure, they are.

But what really makes the difference is the service.

At any given moment, if you need something, you simply look around and someone is already there to help. Or, even better, the thing you need is right there. Someone thought of it. What a joy.

At breakfast, your coffee is refilled before you even notice your cup is empty. If you’re running late, someone helps you find a car. If it starts raining, an umbrella appears. You don’t have to figure out who to ask or where to go. The experience just flows.

And if you make a mistake, let’s say you check out after partying a little too hard the night before and somehow leave all your clothes behind (true story!), no worries. The staff is there for you. They quietly fix the problem, save the day and somehow never make you feel like the complete mess you clearly are.

What a great online store should feel like

I believe that’s how a great online store, and any great product, should feel.

And that’s how I want customers to feel when they use Kickflip.

Of course, the product needs to be powerful and beautifully designed. But what truly matters is the experience... and what happens when someone needs help. Does the platform guide them? Can they quickly reach a real person? Does the team understand what they’re trying to accomplish?

The five-star standard at Kickflip

At Kickflip, we strive to build our customer success team around that five-star experience.

It means taking the extra step. It means noticing problems before they become urgent. It means staying close to our customers, understanding their businesses and helping them get the most out of the platform.

Sometimes it’s answering a quick question. Sometimes it’s helping someone rethink their entire product customization experience. And sometimes it’s jumping in to fix things when something doesn’t go as planned.

We want our customers to know that we’re here, that we care and that they’ll never be left alone with a problem.

Features matter. Design matters. Performance matters.

But the feeling people have while using your product, and the way you make them feel when they need you most, are what they’ll remember.

Your online store should feel like a five-star hotel.

That’s the standard we’re building toward at Kickflip.


Future reading


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Written by Renaud Teasdale

August 7th, 2026

Renaud Teasdale is the co-founder and CEO of Kickflip, a product customization platform for e-commerce brands. Since 2010, he’s been focused on helping merchants turn product personalization into a scalable, high-impact revenue channel.

Maarten Luyckx

Osaka World

The user-friendly interface of Kickflip, combined with excellent customer service, ensured that this project was brought to a successful and beautiful conclusion.

Shopify App Store

May 20, 2021

Marie-Laetitia Rossazza

My Dust Bag

It took me a long time to find the perfect customizer app, and I’m so happy to say that I finally did! Kickflip is truly the best app on the market. The front end and back end are excellent, and the team behind it is incredibly kind and helpful!

Shopify App Store

September 1, 2023

Brad Jurga

All-Star Sporting Goods

Kickflip made everything easy, from designing the builder all the way through launch. We’re designing truly custom equipment for elite baseball players and this platform allows us to have better engagement and excitement around our brand. We’re seeing an instant return.

Shopify App Store

June 16, 2025

Kasper Taylor

CodedInk

My experience with both the product and the support team has been fantastic. The user interface and user experience are excellent. The features are powerful, and the WooCommerce integration is seamless and easy to set up.

G2.com

June 16, 2025

Saber Naceur

Vinylacy

By far, and I truly mean it, the best customizer available on Shopify. It’s easy to understand and manage, offers options for all types of products, and works extremely well. On top of that, it looks beautiful and feels premium. Highly recommended.

Shopify App Store

December 17, 2022

Jesus Guillermo de León Pérez

Dismo

Kickflip is a fantastic tool. It’s super intuitive, easy to use, and packed with capabilities. You don’t have to be an expert or have experience with other products to get started. The support team is also great and very responsive.

Shopify App Store

July 10, 2024

Frieder Urban

Era of Arc

We were looking for an uncomplicated configurator that was quick and easy to set up, offered plenty of design options, and worked reliably with fast loading times. We tested many configurators on the market, and with Kickflip, we found exactly what we needed.

Shopify App Store

October 10, 2024

John Taggart

Jack Harry and Ollie

What a great addition to our business Kickflip has been. It’s been fantastic to offer our customers the ability to personalize their orders. The support has been excellent, and we especially love that the pricing is tied to our success as customers make purchases.

Shopify App Store

May 7, 2021

TJ Garske

The Net Return

Kickflip saves our team a ton of time by eliminating the need to create custom mockups for customers. Customers can build their product themselves and place an order instantly, without any back-and-forth.

G2.com

January 26, 2026

Amin Hasani

CURVD

After extensive research into product customizer tools, we chose Kickflip for many reasons. We don’t like complicating simple tasks for customers, and Kickflip helped us simplify the process and create a seamless customer experience.

Shopify App Store

July 29, 2025

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